Wanderings:
The Efforts & Emanations
of a Design Director
20 years translating mythos with logos, mapping visions, that inspire innovation, interrogating natures, to co-create reality.
Vision, Direction & Design across Brands, Tech, Products, and Markets.
Sight
&
Sense
for
The Builders
6.0.0
of
7.9.2
|| Q’rea
Commentary
& Cause
Act for Creation
We do try a describe what we do, with imperfect interpretations. Knowing our attention needs no aphorism. Will needs no wireframe. Reason needs no measure...that the act of creation is the cause.
Sources
Potentiality
Released through imperfection.
Humanity
Converges at the
impasse of two attentions.
Resistance
Held at attention,
points to potential.
Impressions
Concentrate attraction
into identity.
Inspiration
Holds ideation to space, being, then time.
Pulls
Stories
are the seeker functions to our source code.
Values
Require boundaries
to find worths.
Imagination
Cohesive abstraction
for conception.
Play
Participatory self discovery.
Time
Existence as active memory.
Purpose
Provides meanings as incentive for knowings.
Pushes
Process
Directs motive
through doubt.
Plans
That have good deaths, produce living starts.
Language
An economy of perception, for representation.
Creation
Is a hopeful act
of finding cause.
Will
Is inquiry striving
for completeness.
Vision
Project known selfs
to find unknown selfs.
Design
Map waypoints to path attention into action.
Vessels
We
Are the reality that construct simulations.
Agency
Routes out reason
for automation.
Intelligence
Is the navigator
of infinity.
Application
Test ideals with
terrains of reality.
Systems
Scaffold quick restarts,
not end states.
Augmentation
Is continual ceration
of irrationalities.
Solutions
Are marked by generating self-reliance.
Trusts
Success
Measures are in
tolerances to maintenance.
Brands
Impress ideals,
to attain long memories.
Goods
Capture subjective
talent in objective form.
Products
Price behaviour at the
cost of convenience.
Services
Trades in trusts,
credits for times.
Technologies
Crafts of the mind, materialised.
Business
Innovate in automating desires of agency.
Markets
Supply confidence at
the demand of stability.
Cultures
Sow complexity as conflict for novel emergence.
Value
Prolongs coherence.
Effect
of
Agency
for
The Creators
2.7.0
of
7.9.2
|| Q’rea
Art
of
Memory
for
The Builders
5.9.1
of
7.9.2
|| Q’rea
Criticality
of Conversion
Duality in Practice
Design is process.
A pathway for interrogation.
To seek out source from spirit.
By inquiry, to find stories of soul.
Transmuting phases of perception.
Via mappings of self referential spirals.
Into mirrored magnitudes of reality.
To navigate terrains of mind & matter.
Manifesting motive into action.
With intentionality that inspires.
That directs the workings.
For revelations levity.
Towards a vision.
Of Beauty.
Cause
of
Memory
for
The Builders
6.3.4
of
7.9.2
|| Q’rea
Capability
& Craft
Tools of Transmutation
“My soul didn’t want to give up on the play. Curiosity had its way with wonder, and won. Will gave everything a go. Not solely for solutions, but for navigation.” Said old obsession to youthful ambition.
Production
Branding
Digital Design
Graphic Design
Marketing Design
Print Design
Product Design
Prototyping
Research
UX Design
UI Design
System Design
Web Design
Features
Abduzeedo
Behance
Design Details
Entrepreneur
Epicurrence
Fast Company
Forbes
Medium
Tech Crunch
Typekit
The Next Web
Wired
Expertise
0-1
Concept Design
Creative Direction
Design Direction
Digital Strategy
Design Production
Brand
Marketing
Products
PM
Tech’
Vision
Awards
Awwwards
Behance
CSSDA
D&AD
Siteinspire
Webby
Motive
of
Agency
for
The Creators
2.6.6
of
7.9.2
|| Q’rea
Motivate
the Makers
Coercion of Concept
Do whatever it takes, to motivate that which mirrors inspired minds. Why?...Because the future is not built in the future. It is built today, and lasts.
Brand for Ideals.
Ideals for Brands.
Market for Desires.
Desires for Markets.
Product for Behaviours.
Behaviours for Products.
Technology for Craft.
Craft for Technology.
Story for Source.
Source for Story.
Create Soul.
Soul Creates.
Effect
of
Language
for
The Seers
5.7.4
of
7.9.2
|| Q’rea
Cohorts
& Client
Good Company...well most of them.
Those that unwittingly funded a study in Design. May they enjoy the outcomes, while I fall deeper in love with the process.
Startups
Agent
Brightwire
Circle
Drinkworks
Expa
Extend
Flowhub
Forgio
Hobbit AD
Holloway
Hypern
InVision
Lift
→ Coach.me
LIT Method
Matter
Medium
Noflo
Obvious Corp
Pierre.co
PleasrDAO
Redkix
→ Meta
Swing
→ Microsoft
The Grid
Timeline
Viv
→ Samsung
Vooban
Warden
Brands
Anheuser Busch
Aragon
I.AM+
Ingress
Kickstarter
LVMH
Polaroid
Strider Capital
Superfeet
Telefonica
Uber
Visit Britain
Xfinity
Agencies
Cardboard Toast
Gravita
GS&P
m ss ng p eces
Operating Systems
RGA
The Experiment
ToolofNA
Type Inc
Weiden & Kennedy
Ueno
Vision
of
Ontology
for
The Explorers
4.9.9
of
7.9.2
|| Q’rea
mailto:
contact@leightaylor.co.uk
The Bill Murray of design
...said one guy, twice.
→
Behance
Dribbble
Wanderings:
The Efforts & Emanations
of a Design Director
20 years translating mythos with logos, mapping visions, that inspire innovation, interrogating natures, to co-create reality.
Vision, Direction & Design across Brands, Tech, Products, and Markets.
Sight
&
Sense
for
The Builders
6.0.0
of
7.9.2
|| Q’rea
Commentary
& Cause
Act for Creation
We do try a describe what we do, with imperfect interpretations. Knowing our attention needs no aphorism. Will needs no wireframe. Reason needs no measure...that the act of creation is the cause.
Sources
Potentiality
is released through imperfection.
Humanity
converges at the impasse of two attentions.
Resistance
held in resistance, point to potential.
Impressions
concentrate attraction into identity.
Inspiration
holds ideation to space, being, then time.
Pulls
Stories
are the seeker functions to our source code.
Values
require boundaries to find worths.
Imagination
is cohesive abstraction for conception.
Play
is participatory self discovery.
Time
is existence as active memory.
Purpose
provides meanings as incentive for knowings.
Pushes
Process
directs motive through doubt.
Plans
that have good deaths, produce living starts.
Language
an economy of perception, for representation.
Creation
is a hopeful act of finding cause.
Will
is inquiry striving for completeness.
Vision
project known selfs to find unknown selfs.
Design
map waypoints to path attention into action.
Vessels
We
are the reality that construct simulations.
Agency
routes out reason for automation.
Intelligence
is the navigator of infinity.
Application
test ideals with terrains of reality.
Systems
scaffold quick restarts, not end states.
Augmentation
is continual ceration of irrationalities.
Solutions
are marked by generating self-reliance.
Trusts
Success
measures are in tolerances to maintenance.
Brands
impress ideals, to attain long memories.
Goods
capture subjective talent in objective form.
Products
price behaviour at the cost of convenience.
Services
trades in trusts, credits for times.
Technologies
are crafts of the mind, materialised.
Business
innovate in automating desires of agency.
Markets
supply confidence at the demand of stability.
Cultures
sow complexity as conflict for novel emergence.
Value
prolongs coherence.
Effect
of
Agency
for
The Creators
2.7.0
of
7.9.2
|| Q’rea
Art
of
Memory
for
The Builders
5.9.1
of
7.9.2
|| Q’rea
Criticality
of Conversion
Duality in Practice
Design is process.
A pathway for interrogation.
To seek out source from spirit.
By inquiry, to find stories of soul.
Transmuting phases of perception.
Via mappings of self referential spirals.
Into mirrored magnitudes of reality.
To navigate terrains of mind & matter.
Manifesting motive into action.
With intentionality that inspires.
That directs the workings.
For revelations levity.
Towards a vision.
Of Beauty.
Cause
of
Memory
for
The Builders
6.3.4
of
7.9.2
|| Q’rea
Capability
& Craft
Tools of Transmutation
“My soul didn’t want to give up on the play. Curiosity had its way with wonder, and won. Will gave everything a go. Not solely for solutions, but for navigation.” Said old obsession to youthful ambition.
Production
Branding
Digital Design
Graphic Design
Marketing Design
Print Design
Product Design
Prototyping
Research
UX Design
UI Design
System Design
Web Design
Features
Abduzeedo
Behance
Design Details
Entrepreneur
Epicurrence
Fast Company
Forbes
Medium
Tech Crunch
Typekit
The Next Web
Wired
Expertise
0-1
Concept Design
Creative Direction
Design Direction
Digital Strategy
Design Production
Brand
Marketing
Products
PM
Tech’
Vision
Awards
Awwwards
Behance
CSSDA
D&AD
Siteinspire
Webby
Motive
of
Agency
for
The Creators
2.6.6
of
7.9.2
|| Q’rea
Motivate
the Makers
Coercion of Concept
Do whatever it takes, to motivate that which mirrors inspired minds. Why?...Because the future is not built in the future. It is built today, and lasts.
Brand for Ideals.
Ideals for Brands.
Market for Desires.
Desires for Markets.
Product for Behaviours.
Behaviours for Products.
Technology for Craft.
Craft for Technology.
Story for Source.
Source for Story.
Create Soul.
Soul Creates.
Effect
of
Language
for
The Seers
5.7.4
of
7.9.2
|| Q’rea
Cohorts
& Client
Good Company...well most of them.
Those that unwittingly funded a study in Design. May they enjoy the outcomes, while I fall deeper in love with the process.
Startups
Agent
Brightwire
Circle
Drinkworks
Expa
Extend
Flowhub
Forgio
Hobbit AD
Holloway
Hypern
InVision
Lift
→ Coach.me
LIT Method
Matter
Medium
Noflo
Obvious Corp
Pierre.co
PleasrDAO
Redkix
→ Meta
Swing
→ Microsoft
The Grid
Timeline
Viv
→ Samsung
Vooban
Warden
Brands
Anheuser Busch
Aragon
I.AM+
Ingress
Kickstarter
LVMH
Polaroid
Strider Capital
Superfeet
Telefonica
Uber
Visit Britain
Xfinity
Agencies
Cardboard Toast
Gravita
GS&P
m ss ng p eces
Operating Systems
RGA
The Experiment
ToolofNA
Type Inc
Weiden & Kennedy
Ueno
Vision
of
Ontology
for
The Explorers
4.9.9
of
7.9.2
|| Q’rea
mailto:
contact@leightaylor.co.uk
The Bill Murray of design
...said one guy, twice.
→
Behance
Dribbble
Wanderings:
The Efforts & Emanations
of a Design Director
20 years translating mythos with logos, mapping visions, that inspire innovation, interrogating natures, to co-create reality.
Vision, Direction & Design across Brands, Tech, Products, and Markets.
Sight
&
Sense
for
The Builders
6.0.0
of
7.9.2
|| Q’rea
Commentary
& Cause
Act for Creation
We do try a describe what we do, with imperfect interpretations. Knowing our attention needs no aphorism. Will needs no wireframe. Reason needs no measure...
that the act of creation is the cause.
Sources
Potentiality
is released through imperfection.
Humanity
converges at the impasse of two attentions.
Resistance
held at attention, points to potential.
Impressions
concentrate attraction into identity.
Inspiration
holds ideation to space, being, then time.
Pulls
Stories
are the seeker functions to our source code.
Values
require boundaries to find worths.
Imagination
is cohesive abstraction for conception.
Play
is participatory self discovery.
Time
is existence as active memory.
Purpose
provides meanings as incentive for knowings.
Pushes
Process
directs motive through doubt.
Plans
that have good deaths, produce living starts.
Language
an economy of perception, for representation.
Creation
is a hopeful act of finding cause.
Will
is inquiry striving for completeness.
Vision
project known selfs to find unknown selfs.
Design
map waypoints to path attention into action.
Vessels
We
are the reality that construct simulations.
Agency
routes out reason for automation.
Intelligence
is the navigator of infinity.
Application
test ideals with terrains of reality.
Systems
scaffold quick restarts, not end states.
Augmentation
is continual ceration of irrationalities.
Solutions
are marked by generating self-reliance.
Trusts
Success
measures are in tolerances to maintenance.
Brands
impress ideals, to attain long memories.
Goods
capture subjective talent in objective form.
Products
price behaviour at the cost of convenience.
Services
trades in trusts, credits for times.
Technologies
are crafts of the mind, materialised.
Business
innovate in automating desires of agency.
Markets
supply confidence at the demand of stability.
Cultures
sow complexity as conflict for novel emergence.
Value
prolongs coherence.
Effect
of
Agency
for
The Creators
2.7.0
of
7.9.2
|| Q’rea
Art
of
Memory
for
The Builders
5.9.1
of
7.9.2
|| Q’rea
Criticality
of Conversion
Duality in Practice
Design is process.
A pathway for interrogation.
To seek out source from spirit.
By inquiry, to find stories of soul.
Transmuting phases of perception.
Via mappings of self referential spirals.
Into mirrored magnitudes of reality.
To navigate terrains of mind & matter.
Manifesting motive into action.
With intentionality that inspires.
That directs the workings.
For revelations levity.
Towards a vision.
Of Beauty.
Cause
of
Memory
for
The Builders
6.3.4
of
7.9.2
|| Q’rea
Capability
& Craft
Tools of Transmutation
“My soul didn’t want to give up on the play. Curiosity had its way with wonder, and won. Will gave everything a go. Not solely for solutions, but for navigation.” Said old obsession to youthful ambition.
Production
Branding
Digital Design
Graphic Design
Marketing Design
Print Design
Product Design
Prototyping
Research
UX Design
UI Design
System Design
Web Design
Features
Abduzeedo
Behance
Design Details
Entrepreneur
Epicurrence
Fast Company
Forbes
Medium
Tech Crunch
Typekit
The Next Web
Wired
Expertise
0-1
Concept Design
Creative Direction
Design Direction
Digital Strategy
Design Production
Brand
Marketing
Products
PM
Tech’
Vision
Awards
Awwwards
Behance
CSSDA
D&AD
Siteinspire
Webby
Motive
of
Agency
for
The Creators
2.6.6
of
7.9.2
|| Q’rea
Motivate
the Makers
Coercion of Concept
Do whatever it takes, to motivate that which mirrors inspired minds. Why?...Because the future is not built in the future. It is built today, and lasts.
Brand for Ideals.
Ideals for Brands.
Market for Desires.
Desires for Markets.
Product for Behaviours.
Behaviours for Products.
Technology for Craft.
Craft for Technology.
Story for Source.
Source for Story.
Create Soul.
Soul Creates.
Effect
of
Language
for
The Seers
5.7.4
of
7.9.2
|| Q’rea
Cohorts
& Client
Good Company...well most of them.
Those that unwittingly funded a study in Design. May they enjoy the outcomes, while I fall deeper in love with the process.
Startups
Agent
Brightwire
Circle
Drinkworks
Expa
Extend
Flowhub
Forgio
Hobbit AD
Holloway
Hypern
InVision
Lift
→ Coach.me
LIT Method
Matter
Medium
Noflo
Obvious Corp
Pierre.co
PleasrDAO
Redkix
→ Meta
Swing
→ Microsoft
The Grid
Timeline
Viv
→ Samsung
Vooban
Warden
Brands
Anheuser Busch
Aragon
I.AM+
Ingress
Kickstarter
LVMH
Polaroid
Strider Capital
Superfeet
Telefonica
Uber
Visit Britain
Xfinity
Agencies
Cardboard Toast
Gravita
GS&P
m ss ng p eces
Operating Systems
RGA
The Experiment
ToolofNA
Type Inc
Weiden & Kennedy
Ueno
Vision
of
Ontology
for
The Explorers
4.9.9
of
7.9.2
|| Q’rea
mailto:
contact@leightaylor.co.uk
The Bill Murray of design
...said one guy, twice.
→
Behance
Dribbble